Uncertainty of Journalism and the Ever-evolving Convergence

19 Nov
Reading Reaction Week 13
Journalism is always changing and you never know how its going to be presented. People are getting their news in every which media possible, it’s clear that journalist will always have to be on their toes not with just getting the news and information but with the way they are dispersing it as well.  News outlets are being converged to make the dispersion easier it seems, but is it really benefiting the audience? The chapter 12 and 13 readings from Grant and Wilkinson’s Understanding Media Convergence, give us a little more insight into convergence among smaller media markets and understanding the process of it. “Jon Schawantes, Associate Editor for the cross-media efforts between the two companies, said his efforts to represent the opposite ends of the spectrum represented by print and broadcast did not always [create] beautiful music”(Robins, 2001, p. 11)” (Grant & Wilkinson, 2009. Pg 206).

In teaching convergence—

Grant and Wilkinson mention that Birge suggests, “that journalism schools should not rush to teach convergence as a part of their curricula (Grant & Wilkinson, 2009. Pg 206). He claims that it will only set journalism back and can “weaken the quality of the classes”(Grant & Wilkinson, 2009. Pg 206). How will they ever be prepared if they are not taught or at least are familiarized with convergence? Convergence at this point is inevitable. It’s just known that journalists should be prepared for what is the unknown since media is always changing. How will they compete against other journalists if all they ever learn is the outdated traditional way? Journalists need to be versatile and quick on their feet in order to keep up. They need to know the basics and be willing to learn the unknown. Another pitfall new journalists are facing is that many educators are not accustomed and familiar with new media/ technology, unlike Dr. Matthews, so they are holding their students back from being able to experience the new way of journalism.

Another point that I found really insightful is convergence becomes more of a corporate style of media instead of a small media one with their own ideas and views. “Corrigan (2004) asserts that convergence benefits the media owner but not the consumer and the suggests there is class and insightful journalism as a result of convergence efficiency(Grant & Wilkinson, 2009. Pg 206). When it becomes that way the companies begin to loose money and audiences. Corrigan also emphasizes the importance of good writing. In all the jumble of media convergence, you “can’t hide shallow superficial reporting” (Grant & Wilkinson, 2009. Pg 207). It all comes back to the ability of writing.

Chapter 13 focuses more on the process of convergence and it’s effects in the newsrooms among print and broadcast journalists.  It is a process, the print journalists aren’t prepared for broadcasting and print journalists aren’t prepared for print. Is convergence functioning as easily as their predecessors envisioned? I like comment that David Geffen, the co founder of DreamWorks movies studio, made “Convergence may be the most expensive word in history”(Landler & Fabricant, 2002, p.1). “(Grant & Wilkinson, 2009. Pg 204). Convergence is an always evolving and seemingly indefinable term. “The definition of convergence is evolving even as newsroom partnerships evolve” (Daily et al, 2005. P 37)(Grant &Wilkinson, 2009. P 226).  Convergence is definitely a process that takes time to run smoothly. Time is money in the journalism realm.  There is a difference in jargon, when to run the story, sourcing styles between print and broadcasting. After converging there are new positions being created such as “multimedia editors”, but title changes doesn’t simplify the workload.  There are ethical issues/ and displeasure among print and broadcast. Sometimes the print journalist will withhold information from the broadcast journalist or when the print journalist give them stories to run, they won’t run them right away.  Like they mention in the book, someone who has worked in the field should write the plans of convergence so they know what the employees are experiencing. The process will be far from perfect since the process it self is always changing.



Grant, A.E., & Wilkinson, J.S. (2009). Understanding media convergence: the state of the field. New York: Oxford University Press.



Because Hand Turkeys are so Cliché

16 Nov

Happy Thanksgiving!

November is the best month of the year (because of Turkey & my birthday)! Except graduate school is not making it not so much fun. So much to do before Turkey Day :(.

Influence of Convergence

12 Nov

Reading Reaction Week 12

““Technical convergence” has come to signify the “coming together of all forms of mediated communications in an electronic digital form, driven by computers” (Pavlik, 1996, p. 132; see also Blackman, 1998; Vallath, 2000).” (Grant & Wilkinson, 2009. P. 184).

SoI think the concept of cross-platform consolidation just seems inevitable, in order to become more efficient and up with the “times” it’s the only way to go.  Sooner or later every thing will become consolidated. I.E. cable companies like AOL Time Warner and you can even have your cable, internet, and cell phone all consolidated into one bill.

Information would be more easily retrieved and dispersed, one desk manager said, “ Over time one of the things that I’ve seen was that the best use for convergence fus us… has been the sharing of resources” (Grant & Wilkinson, 2009. P. 192).  The writers kept in communication to get the right information out the readers, viewers or users. Sometimes when I watch the news I still want to know more information about what was aired, I would usually go to the news station’s web site to see if there is any additional information. Usually there isn’t and I’d have to use other resources. It would be nice to receive all the information at once.  I like how the book mentions that it’s the same journalism but, like the what a local reporter says, “it makes me think differently about presentation and opportunity” and how it’s “an opportunity to be more creative”(Grant & Wilkinson, 2009. P. 195)

As for skills needed, some advice they given from interviews was, “The biggest skill is your to be open to it… people need to be receptive to the environment”(Grant & Wilkinson, 2009. P. 197) New graduates need “to be adaptable across platforms and offer significant collegiality with newsroom coworkers across platforms. This includes understanding the work of others and willingness to contribute when possible (Grant & Wilkinson, 2009. P. 197).

This cross platform consolidation just seems to benefit everyone more. The writers are receiving more help; the readers are receiving their information from whatever media platform they choose. “Killebrew(2005) points out, the cross-promotional value of sharing and presenting  information across platforms could bring about greater advertising revenues” (Grant & Wilkinson, 2009. P. 185).

“This outcome may be explained by the fact that convergence has brought additional efficiency through shared resources that allow the same number of people to get more done in a given time period such as a news day. Not only has media convergence at the News Center fostered a greater sense of community among the different units, but it also brought to the forefront the importance of versatility in newsgathering operation. (Grant & Wilkinson, 2009. P. 198). When the news is unified, there news is more detailed and consolidated. Readers or viewers will get a clearer picture of what is going on.

Although, one question that comes to mind is that with all this convergence is that there are too many jobs being thrown upon one employee. Like V. Curry said once in class was that there are not enough employees to fulfill all the roles.  Are these companies putting more workload on their employees?


Grant, A.E., & Wilkinson, J.S. (2009). Understanding media convergence: the state of the field. New York: Oxford University Press.


In with the New Media , Out with the Old!

5 Nov

Reading Reaction Week 11

I really enjoyed Edgar Huang’s article, The Causes of Youths’ Low News Conusmption and Strategies for Making Youths Happy News Consumers. I found it interesting that they think that youth aren’t interested in receiving news. We’re still consuming news just in a different way.  “Some studies show that young adults are still giving newspapers a chance,” (Huang, 2009. Pg 105).  I find myself agreeing with this statement, whenever I was at UT Austin, I road the bus to school from my apartment and at every bus stop was a Daily Texan newsstand. Almost every student who road the bus read the newspaper, it made the ride much less awkward, being crammed in a bus with, what it seems like, 40 other students, and I got my news. But on the other hand, those papers were free.

“Such studies found that the most common reasons non-readers gave for not reading newspapers were: lack of time, use of another news medium, cost, lack of interest in the contents or decline in reading interest, too much effort needed, and changing lifestyles (Burgoon and Burgoon, 1980; Cobb-Walgren, 1990; Kellermann, 1990; Masullo, 1997; Poindexter, 1979; Raeymaeackers, 2002)” (Huang, 2009. Pg 106).  It’s interesting to see that the decline of reading newspapers begin at such an early start (1940s), I never would have thought that the lack of readership even existed in the 90’s. The declines seem more relevant to us now with all the use of technology, I almost forgot that you had to pay for newspaper subscriptions (because I don’t subscribe to one). Why pay when you can get the same information for free from online sources at your fingertips when you want it?

Another point in the article that really struck a chord was that these theorists think that the root of non-readership is a lack of motivation to seek information (pg 106).  I don’t think that’s the case with young people and I think Rupert Murdoch is really on point when he says, “They don’t want to rely on the morning paper for their up-to-date information. Instead, they want their news on demand, when it works for the. They want control over their media, instead of being controlled by it” (Huang, 2009. Pg 107). “Scholars and industry researchers argue that if the newspaper industry does not reach these young people now, it will lose them as readers forever (Cheever and Rimmer, 1999; Massullo, 1997;Speckman, 2006)”(Huang, 2009. Pg 106).  I argue differently, I don’t think they’ll lose them completely, like Huang states at the end of the article, “they use different media,” it’s not a different message it’s the same it’s just a new way of retrieving the message (Huang, 2009. Pg 117).

This brings up a question Huang brings up is “whether young audiences will ever become routine hardcopy newspaper readers when they are older” (Huang, 2009. Pg 108). My answer is why does it matter? Why does it matter how we get our news when the message is still same?  Whether we get it on hardcopy print versus digitally, it’s still the same.  We’re assigned scholarly articles to read and a lot us don’t even print them out anymore, we’re just reading them from the screen now. And people are even putting these PDF articles on their Nooks, Ipads (iBooks)(digital books) trying to be more green by saving paper, hence the changing times/lifestyles.

“Since, they lead fast-paced lives juggling education, jobs, social networking, hobby exploration, entertainment, sports, news consumption and so on, most of them have chosen to put the need for news on a lower priority of all their daily needs” (Huang, 2009. Pg 117).  “They consume news primarily to monitor the world around them, identify their personal values for truth, and to have basic knowledge to refer to in conversations” (Huang, 2009. Pg 117).   Or mainly because we’re just naturally inquisitive when it comes to something that applies to us. This week some acquaintances I knew were shot and killed in Austin. I kept seeing it all these comments on Facebook, I immediately went to the local Austin news sites to find out what happened. I had to go through several before I found a clear story. Everything has a story.

Which leads me to Krissy Clark’s article “Journalism on the Map: A case for Location-Aware Story Telling”, this article really struck a chord with me. I can relate to Clark’s yearning for the history of things. I want to know the story of everything, just like what happened in Austin. Why did the two guys end up dead? What sparked an argument that lead to that misfortune? I know that’s a different kind of story. I like to purchase old, antique books and especially if there is a note inscribed. It’s like that book has it’s own story. Why did that person give the other that book, what’s the significance of that story that they wanted that person to have? Why did they give the book away if it was a gift? How did it end up at the DAV or used book store?

“Effective storytelling helps citizens and communities discover where they are(sometimes by examining who they are). From there they can better decide where they want to go” (Clark, 2010). I keep going back to this story in Austin where they guys were shot, I was reading the comments on story by the people on the neighborhood and they were all very upset that “people like that” were living in their neighborhood, “dangerous” people and how proud they are of the Austin Police Department for handling the situation so well.  Through that story from The Statesman the frightened community came to express how they feel where they are.

Clark also mentions how most everyone has a Smartphone now that can geo locate you, it can tell you how to get from point A to point B. It’s so fascinating how she talks about her road trips with her father and how she was the navigator, “fingering shore lines, and tracing roads” when now all we have to do is enter a destination and a gadget just tells you were to turn and, “you have arrived”(Clark, 2010).

When I was searching news sites to learn what really had happened, I found different stories. The television station, News8 Austin had one story, while The Statesman had another vague and unclear story. “Perhaps the best news from this study for journalism is the number of cases of enterprise reporting, either through co-publication or the efforts of one converged partner to break the news” (Grant & Wilkinson, 2009. Pg. 179). If they were to share or loan their stories they would have had a clearer story right away. In chapter ten of Grant and Wilkinson’s book, “convergence may be conceived as merely a tool for increasing one’s bottom line” (Grant & Wilkinson, 2009. Pg 165).” So if more newsrooms changed some of their practices (duties or responsibilities) and had a sharing platform of information everyone would benefit and get a more lucid story.

But it’s very inspiring to hear “but above all—good writing still prevails. Quality, relevant, in-depth content will not only attract the bots, but will capture new audience as well” (Briggs, 2009. Pg 311).  I was looking for a good in depth story about the guys in Austin but only those two articles were available through my search. And this pretty much goes along with the articles that we read last week about how to structuralize your writing. Write concisely so when the bots search they find your article and the article is still relevant because what was written is concise.  “Quality content in some significant quantity, and easily engineered to be easily found in search engines, is a recipe for a successful digital publishing business” (Briggs, 2009. Pg 310).


Briggs, M. (2009). Journalism next. Washington, D.C.: CQ Press.

Clark, K. (2010, August 10). Journalism on the map: a case for location-aware storytelling. Retrieved from http://www.nieman.harvard.edu/reportsitem.aspx?id=102425

Grant, A.E., & Wilkinson, J.S. (2009). Understanding media convergence: the state of the field. New York: Oxford University Press.

Huang, E. (2009). The Causes of Youths’ Low News Consumption and Strategies for Making Youths Happy News Consumers. [Article]. Convergence: The Journal of Research into New Media Technologies, 15(1), 105-122. doi: 10.1177/1354856508097021

“Instead we pick and choose, we unbundle”

29 Oct

Reading Reaction Week 10

I have been familiar with magazines putting up a pay sites to read more information or gossip.  I remember People.com use to do that but they don’t now. It’s hard to when there are free gossip blogs like Perezhilton.com or justjared.buzznet.com. Readers are always going to go somewhere else to find their information if you are going to charge for it. “Errect a pay wall and you immediately cut yourself off from much of the web community” (Moore, 2010).  Moore mentions what a lawyer/former writer for the NY Times said  “inside the paywall no-one can even hear you scream” (Moore, 2010). Why take a step back? I know they’re trying to make money like how they made money with selling a tangible newspaper but haven’t newspapers always made their money from ads? Most news sites have ads all over them. Just the two web articles we had to read had ads on them, which are fine because I would rather have ads along the side bar than pay for what I want know. “Instead we pick and choose, we unbundle” (Moore, 2010).

Metadata as Moore says, is “information about information.” Metadata helps integrate information and makes it easier to find what you are looking for. I think even twitter has it’s own form of “metadata”. Twitter users use hash marks and quotes to get their tweets or topics to trend. The top trends appear on the sidebar and you can click to see what everyone else has to say about that topic. “The openness and re-usability of [news/information] enables people to build stuff with it and on top if it” (Moore, 2010).

I like how Moore mentions that when people buy a product they want to know everything about it from where it was made to how it was made to where it is all coming from, and how it applies the same to articles. For me I like to know where the writer is from so I can get a sense of how they think (I know it’s not always the way to do it because where they are from doesn’t really mean they all think the same) but knowing more about the writer in a way makes it more… personal? I like to see if I have anything in common with them.

Metadata leads to a more structured journalism. “. Google can’t actually read your mind (yet) and know that the city council member you mentioned in a story on a local zoning controversy also is a partner in a leading local real estate firm—unless you specifically mention this bit of context.” (Gahran, 2010). I never would have thought about trying to discover more information about someone or linking who they are and what they do. Which could be very important to recognize. There are “myths that links create clutter, cause confusion, imply endorsements, promote competitors, and encourage readers to leave” (Gahran, 2010) I’m glad she brought this up because I think links are great, they help clarify and explain what you are writing about. I never really thought of it as “clutter” because I tend to always want to have a better understanding.  Gahran goes on to explain more about linking, it’s great because it allows readers to find more information about things that they would have never thought could have any connections.  She references another journalist’s blog, Reg Chua, giving him more of an audience. He also replies to her blog/article and gives more tips on how to better structuralize news.

In chapter eight, Grant and Wilkinson bring light to the topic of developing media managers for convergence. “…Managers are the ones who lead the newsrooms through the process of change and development” (Grant & Wilkinson, 2009. Pg 135). Managers are going to be responsible to enforce “change” in converging newsrooms; the managers must understand and have experience before the employees do. “If the managers have not been properly trained and have not developed appropriate skills set, how will employees know what to do?” (Grant & Wilkinson, 2009. Pg 136). Mangers working in new media should be well “trained and equipped with the skill sets needed to communicate, implement and practice convergence successfully. ( Grant & Wilkinson, 2009. Pg 149). They must be well kept in the “seven best practices” for media embarking on convergence, which are “communication, commitment, cooperation, compensation, culture, competition and customer” (Grant & Wilkinson, 2009. Pg 141). What they said about the customer part was interesting, “no longer do reporters own their stories, the owner is the audience” (Grant & Wilkinson, 2009. Pg 142).

Nathan Crick’s article, The Search for a Purveyor of News: The Dewey Lippmann Debate in an Internet Age, discusses the arguments between Dewey and Lippmann. Dewey favored an interactive process and Lippmann favored a dualistic process. “However, the blogosphere itself cannot provide answers to our problems. It is a toll only” (Crick, 2009. P 495). My take on is that you can always get information and learn about it but you really don’t know until you actually try it and experience it yourself.

Graham’s article on Hypercapitalism focuses on language and how knowledge comes from language. He goes on to discuss that “capital is not a thing, it is a definite social relation of production pertaining to a particular historical social formation, which simply takes the form of a thing and gives this thing a specific social character’(1981:953)” (Graham, 2000. Pg 132). “Language is a material social practice with real, material effects” (Graham, 2000. Pg 151). So does hypercapitalism need to be redefined because of its immediacy?


Gahran, A.E. (2010, August 19). Structured news: make useful connections to build your news business. Retrieved from          http://www.knightdigitalmediacenter.org/leadership_blog/ comments/20100819_structured_news_make_useful_conne ctions_to_build_your_news_busines/?utm_source=feedbur ner&utm_medium=feed&utm_campaign=Feed%3A+Knight DigitalMediaCenter+Knight+Digital+Media+Center&utm_c ontent=Google+Reader#When:22:32:34Z

Moore, M. (2010, August 18). How metadata can eliminate the need for pay walls. Retrieved from http://www.pbs.org/mediashift/2010/08/how-metadata-can- eliminate-the-need-for-pay- walls230.html?utm_source=feedburner&utm_medium=feed &utm_campaign=Feed%3A+pbs%2Fmediashift- blog+%28mediashift- blog%29&utm_content=Google+Reader

Grant, A.E., & Wilkinson, J.S. (2009). Understanding media convergence: the state of the field. New York: Oxford University Press.

Graham, P. (2000). Hypercapitalism: a political economy of informational idealism. [Article]. New Media & Society, 2(2), 131.

Crick, N. (2009). The Search for a Purveyor of News: The Dewey/Lippmann Debate in an Internet Age. [Article]. Critical Studies in Media Communication, 26(5), 480-497. doi: 10.1080/15295030903325321

Conversation, Culture, Innovation?

22 Oct

Reading Reaction Week 9

Before reading this week’s readings I never realized that there are different newsroom cultures and that it could effect journalism.  There are different cultures between the print journalist and broadcast journalists so when the two aren’t pit against as rivals and converge there is a clash. “[Warren] Breed (1955) noted, newcomers are more likely to become part of the newsroom culture than they are to change it” (Grant & Wilkinson, 2009. p 119). We have to study interactions and behaviors by looking at the “preconditions for a successful intergroup interaction” in order to improve working conditions in different dynamics of the news room. (Grant & Wilkinson, 2009. p 129). “Convergence will likely continue changing directions as the media, the audiences and the advertisers seek ways to find a more parsimonious approach to news delivery” (Grant & Wilkinson, 2009. p 129). Technology is always changing and finding ways to be more innovative will be more of a challenge.

Steenson’s article talks about how asymmetrical relations between print and online newsrooms are what prevents them being technologically innovative (Steenson, 2009. p 825). And “how individual action does play a role in processes of innovation in online newsrooms”(Steenson, 2009. p 826).  Steen’s article also mentioned that how news workers in the online newsrooms were frustrated with the available technology and could not produce what they wanted because they did not have enough time, they lacked proper training and did not have the necessary equipment.  I don’t particularly agree with this statement, it seems a bit dated. I feel that most news organizations seem to be well adapted with technology online. CNN has news journalist/ TV personalities, like Anderson Cooper, who integrates his tweets from his Twitter page with his show, Anderson Cooper 360°, and his live blog on CNN.com. He updates his Twitter and Blog quite a bit with news updates.  “Immediacy in reporting has, for instance, been labeled a cause for lack of innovation” (Steenson, 2009. p 833).  He also states that if we minimize the importance of immediacy then we can increase our innovation, if you are always on trying to get the latest update posted then there is really no room for error. So with less weight on immediacy there could be a better story if we just let it marinate for a while.

I don’t subscribe to any newspaper and I don’t have time to watch the news at the normal news hour times, so I get my news from online news. Sometimes after reading an articles I will find the most absurd comment on what was written, and I think, wow, people really think that? Or What was the point of even wasting the energy to muster up something so pointless?  “Participants are rarely, as constructive or respectful as journalists (and other readers) would like” (Briggs, 2009. P 279).  Doug Fever, the former editor for the washingtonpost.com applauds online comments, he then goes on to say that they are “the anonymous, unmoderated, often appallingly inaccurate, sometimes profane, frequently off point and occasionally reader comments” are important to the conversation and should be taken seriously (Briggs, 2009. P 280). If the comments are inaccurate and profane why should they be taken seriously? When I see someone’s comment that is just ridiculously ignorant I just automatically dismiss what they have to say.

Change can be scary, but it also can be good. “… Transformative technologies have less to do with technology and more to do with people. Change, even good ones, often make people nervous” (Briggs, 2009 p 283). Like we’ve been saying all along it’s not the message that’s different it’s how we’re putting the message out there.

“Audience always chooses what kind of journalism it wants – and it always will.”  (Briggs, 2009. P 283).  So why not join everyone else? Briggs mentions a study saying that only one in 10 major news organizations in offer social networking features such as the ability to create profiles and friend others” (Briggs, 2009. p 284).This statement also seems a bit dated, I know news organizations in Dallas like NBC5 (Blue Star), WFAA, CBS11, and CW have on their sites where you can log in and use your username to leave comments and get exclusive news.  They also encourage people to be their “friends” or “like” their Facebook page and also follow them on twitter. Even each individual news anchor has an affiliated twitter account where they tweet “breaking” news.   Social network-wise, people are always posting links of news stories on their Facebook or Twitter pages, commenting their views on it and their friends leave comments on the links as well.

“If you want more audience, you have to go where the audience is and participate how the audience participates” (Briggs, 2009 p 286).


Briggs, M. (2009). Journalism Next. Washington, D.C. , C. Q. Publishing.

Grant, A.E., & Wilkinson, J.S. (2009). Understanding media convergence: the state of the field. New York: Oxford University Press

Steensen, S. (2009). What’s stopping them? [Article]. Journalism Studies, 10(6), 821-836. doi: 10.1080/14616700902975087

Shifting Boundaries

15 Oct

Reading Reaction Week 8

Roland Legrand’s article, 10 Ways to Make Video More Interactive Experience, he just suggests ways to make videos more interactive. He lists ways like incorporating a chat session while you live stream a clip or allow people to leave feedback and respond to their inquiries. I don’t know what to think about  having more interactions with video uploads. Live chatting while you’re posting something? I know it is to receive instant feedback and point of views, but is it really necessary? Why does it need to be more interactive? Legrand mentions that video up loaders that post videos on YouTube do not participate in discussion with viewers. I disagree with that, YouTube users that use the site to review products or electronics are very interactive and respond to what viewers ask. YouTubers often will make and post response videos or reply back in the comments section. Another thing that Legrand points out  is that “it’s mind boggling how reluctant journalists are to ask the community for input,” (Legrand, 2010). According to Briggs in Journalism Next from the previous chapters we have read, more journalists are crowd sourcing now.

Quality of Video Journalism

In Brigg’s Journalism Next, this week’s chapter is about telling stories through videos. The first video story was very heartfelt about the one legged baseball player. It’s great that he did not have to edit or add any voice over to it to tell a story. One thing that i found intriguing is that people are accepting of different  levels of quality of the videos. There are two journalists who do product reviews and one does his videos in a more professional  and the other looks like he just sitting in front of a computer with lower quality camera. People are accepting of the lower quality because it gives it a more “authentic” voice. I also watch many product reviews on YouTube before I make a decision to purchase a product. And I like to watch the reviews by the “normal” people and not the ones who were paid to make the reviews. “The quick and less polished video content on news sites often draws bigger audiences” (Briggs, 2010 pg 212). It just seems more genuine and “real”.

Shifting Boundaries

“The tools for creating digital content are rapidly spreading into the hands of consumers”(Pew Internet and American Life Project, 2004). It seems like everyone has a cell phone these days. We (a group of graduate students) were just discussing this the other day, about how young we were when we first received our cell phones. I was 13 or 14, which when I think about it now  is really young to have a cell phone, but these days kids as young as six have their own cell phones. They are using their phones just like we do, taking pictures, taking videos, and sending multimedia messages. “Since convergence is the coming together of technologies and their applications, we need to consider how all the content creators and all the users employ it” (Grant & Wilkinson, 2009).  Most journalism graduates have been trained to be proficient with design elements like web design, and are familiar with using Adobe programs, such as Illustrator, PhotoShop and InDesign. You pretty much have to know to stay relevant. It’s kind of  funny that the list of technical skills that Grant and Wilkinson have listed seem a pretty basic. I guess since I grew up in the computer generation it just seems like these skills are second nature. Journalism and technical skills are becoming intertwined.


Now “there is competitive opportunities for content creators in almost every field” (Grant & Wilkinson, 2009 pg 103). Since everything is made “common”and since electronic tools/devices are inexpensive anyone can put their out their own creation or ideas. Everyone wants to be seen or heard i.e with the use of YouTube. Grant and Wilkinson point out that with the increase usage of search engines, blogs and Youtube newspaper readership is decreasing. “Younger people in particular report getting their news from nontraditional sources such as comedy programs” (Grant & Wilkinson, pg 103). That statement rings true, many of my friends have told me that they get their news information from shows like Chelsea Lately and Wanda Sykes.  I think news from comedy shows express a bit  of a biased point of view by poking fun at the situations. I enjoy hearing their point of views sometimes as well.

I like the use of celebrities as metaphor with “repurposing themselves” to the convergence of communication (Grant & Wilkinson, 2009 pg 113). Journalist/journalism must compete to stay relevant intertwining their journalism skills with their technical multimedia skills . “Journalism scholars, and practitioners must reinvent themselves in the broadest terms professionally, and aggressively move into those areas” (Grant & Wilkinson, 2009, pg 114). It’s a never ending job to stay relevant, you have to work hard and be willing to change to not become obsolete.



Briggs, M. (2009). Journalism Next. Washington, D.C. , C. Q. Publishing.

Grant, A.E., & Wilkinson, J.S. (2009). Understanding media convergence: the                        state of the field. New York: Oxford University Press

Legrand, R. (2010). “10 Ways to Make Video a More Interactive Experience.” Retrieved October 12, 2010, from http://www.pbs.org/mediashift/2010/08/10-ways-to-make-video-a-more-interactive-experience-229.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+pbs%2Fmediashift-blog+%28mediashift-blog%29&utm_content=Google+Reader.